I have never used a protein powder before so I can't compare this to other products, sorry. But I can tell you that I like it and it tastes great. I made the smoothie recipe on the back of the cannister using the powder, milk, ice, and a banana and drank that instead of making dinner and it was delicious, filling, and left me satisfied. The powder blended quite well with no clumping or grittiness, and no residue in the bottom of the glass after I finished the smoothie. It was indeed quite chocolaty, and had a great peanut butter flavor as well, and tasted very natural, not artificial. I prefer giving my child a tasty protein rich smoothie after school instead of some frozen processed snack or lunchmeat. She gets incredibly cranky when low on protein and this product has helped with that tremendously. Great for those of us who usually skip breakfast too. 5 stars.