The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench.

An employee for the company tells 10News that, through Friday, it’ll donate $5 for every video of the challenge posted on social media and hashtagged #FITAID and #KoalaChallenge.

“You don’t have to successfully complete it,” joked FITAID employee Jordan Costa.

The company also plans to donate five percent of all sales from FITAID ZERO directly to those fighting the fires.

To join the challenge, learn more at: @fitaidaus